Go Indigo was a big challenge, creating a brand that will compete with the likes of AirBnB, Trivago and other similar multi-national brands on the market. We managed to find the target and give Go Indigo the perfect differential point to attract their Oxford audience.  Being set to be in the luxury market, the identity of the brand had to show expertise and "savoir faire". I loved working on all the marketing tools and being part of the launch of a new local brand.